What is Net Promoter Score (NPS)?
Customer satisfaction is the backbone of any successful business. In today’s competitive world, keeping track of how happy your customers are can be the difference between thriving and failing. One popular tool that businesses employ to measure customer satisfaction is the Net Promoter Score, or NPS. But what exactly is NPS, and why is it so important? In this beginner’s guide, we will walk you through the basics of NPS and why it is a valuable asset for any business.
What is Net Promoter ScPopularHow does THE PHOTO ACADEMY gather customer feedbacks
In an increasingly connected world, sharing customer experiences and opinions has become an essential element for any company wishing to improve and grow. THE PHOTO ACADEMY, renowned for its high-quality photography workshops, is a company that takes the opinions of its students very seriously. This article looks at the customer review recovery process implemented by THE PHOTO ACADEMY since 2017.
The process:
- Sending the review request:
After taking part in one of THE PHOTO ACADEMPopularNet Promoter Score of THE PHOTO ACADEMY
THE PHOTO ACADEMY uses its NPS score as its main quality indicator, enabling us to manage the organisation of our courses with quality of service always in mind.
We have set ourselves the target of a minimum NPS score of 60, based on what is generally considered to be an excellent level in our field of activity.
Below is our graph showing the NPS per month for the last two years.
We have achieved our target 19 months out of the last 24.
Over this period, the overall NPS is 64.8 basFew readers